Taking You to New Heights Safely

Our Strategy

Achieving business success is never simple, but nonetheless, what drives us is a very clear mission and vision:

our Mission
Through engaged people and with a customer centric culture, deliver the best customer experience in the industry!
Our mission is to achieve the highest levels of safety, productivity and service through our staff. We believe that if we are able to do that our customers and ourselves prosper over the long term as we will continue to meet the needs of our customers.

our Vision
To be the first choice for jobs done at height!
To realize the vision we believe in:

Keeping our promises
Finding solutions from customers' perspectives
Creating value together
Improving every day
Acting with urgency

We’ve built our strategy around three essential “pillars”:

• The Manlift team – We rent machines, but our people are our most important asset. Because delivering that customer experience we aspire to can only happen if we have the right people in place, with the right attitude. People who are committed to our vision of quality and customer service. We’ve built Manlift as a company with an innovative, international, open character with the confidence that this is what attracts talented and ambitious employees. And the talented people who are members of our team are what make Manlift the company we are.

• The fleet – Our fleet contributes to the best customer experience because an aerial work platform with the correct specifications is always available at the location and time required by the customer.

• The customer – We make a point to know and understand our customers, and what they need for any particular job, and to work with them to find the most effective, efficient, safest solution. Their interests are our interests, and to serve those interests, we will go out of our way to deliver on our promises, to ensure that they get exactly what they are expecting, when they are expecting it. And if ever there is a problem, to resolve it as quickly as we possibly can.

The Manlift Way
The Manlift Way is a business approach that we’ve adopted to ensure that we deliver the same level of quality to every customer on every transaction wherever in the world that customer may be. We’ve identified the key drivers of a best customer experience, and built and refined our processes and operations to be as efficient and effective as they possibly can be to ensure that we deliver that best customer experience each and every time.

We’ve also built in measurement and analysis of our performance so that we can continuously improve our products and services. Then we’ve trained all of our people to make The Manlift Way their way of doing business. But that doesn’t mean The Manlift Way is set in stone. On the contrary, continuous improvement is central to The Manlift Way. Getting better is the only way to be certain that we will continue to deliver the best customer experience in the industry.