Key Account Manager - Rental (Qatar)





Responsible to develop profitable and sustainable equipment sales activities in line with the overall Manlift sales strategy and budget.

Organisational Structure

  • Line report to the Commercial Manager

Tasks and Responsibilities

  • Responsible to develop profitable and sustainable equipment rental sales activities in line with the overall sales strategy and budget.
  • Ability to value sell solutions.
  • Participate in the definition of the rental strategy, to achieve annual plans and budgets.
  • Manage own rental performance based on set of agreed KPI’S and targets.
  • Gather, analyze and anticipate customer needs and market developments and opportunities.
  • Build and maintain strong relationships with current and potential customers and partners.
  • Provide accurate, timely and complete management information, including but not limited to previous rental and forecasted rental.
  • To follow up payments and debtors with co-ordination with credit collection department.
  • Complete understanding of pricing and proposal methods.
  • Maximises all opportunities in the process of closing a rental.
  • Sells consultatively and makes recommendations to clients of the various solutions the company offers to their business issues.
  • Assists in the implementation of company marketing and business development plans.
  • Update CRM database of qualified leads through referrals, face to face, cold calling on business owners, email and networking.
  • Maintains accurate records of all rentals and prospecting activities including rental sales calls, presentations, closed rental sales, and follow-up activities within their assigned territory.
  • Create and conduct effective proposal presentations.

Manlift Core Values

  • Safety
  • Diversity
  • Teamwork
  • Integrity
  • Responsibility

Function Key Competencies

  • Business acumen
  • Adaptive thinking
  • Influencing Others/ selling skills
  • Entrepreneurial Orientation
  • Persuasive Communication
  • Customer Orientation
  • Communication skills
  • Building Collaborative Relationships


  • Extensive knowledge of equipment rental market, with at least 5 years of experience in rental sales and key account management;
  • Higher education degree or work level
  • Role will cover Qatar (may require travel to GCC countries);
  • Ability to understand technical aspects of AWP
  • Strong commercial knowledge.
  • Strong command of English and knowledge of an additional language is an asset