Higher education degree or work level
About the job
Responsible for the Marketing of Manlift’s Aerial Work Platforms with focus on online marketing and management. Develop and implement online marketing campaigns and marketing tools, generate and measure online traffic and online leads by means of research, analysis and marketing communication activities across Manlift Group
Your role as a Digital Marketing Specialist
- Online Marketing: SEO and Google AdWords (optimisation and maintenance of qualified leads generated through external sites)
- Marketing (online) strategy: Contributing on the online marketing strategy in conjunction with the budget.
- Social media marketing: Creating unique and effective content for Manlift Social media channels to promote Manlift brand and enhance overall social media presence.
- Projects: Email Marketing Campaigns, Website improvement and maintenance to generate more qualified leads and increase conversion rates directly.
- Operational tasks: Administration, designing and creating appropriate promotional items such as leaflets for online campaigns with agencies.
- Develops new initiatives that are designed to further Manlift’s mission.
- Execute the day to day delivery of email marketing campaigns, e-newsletters, invitations etc.
- Monitor all processes and implement improvements to enhance marketing productivity
- Reviews various Marketing materials and suggest edits if needed.
Marketing Ops:
- Gather and spread relevant customer, competitor and market information to internal stakeholders.
- Initiate market research where required;
- Monitor, evaluate the results of the marketing and communication activities using agreed KPI’s and adjust them as appropriate;
- Define and monitor the use of different marketing and communication channels: intranet, internet sites, social media, public relations, sponsoring activities, promotional activities, local and international media, press releases, promotional materials, exhibitions.
- Maintain and update company website.
- Establish and maintain CRM database from marketing prospective
- Support HR, Commercial, Sales and SHEQ with marketing initiatives (Internally & externally).
Must Have
- Working knowledge of Google Analytics, Search Console, Google Tag Manager
- Working knowledge of WordPress
Good to Have
- Knowledge and experience with Canva and Adobe Photoshop
- Knowledge and experience with video editing
- Knowledge and experience of Active Campaign or alternate email marketing tool
- Knowledge and experience on Hootsuite
Your personality makes the difference
- Someone who can think out of box, has hands-on mentality, takes initiatives, has social, communicative and strong commercial skills.
- Communication and negotiation skills
- Solution minded/ decision making skills
- Building collaborative relationships
What do you have to offer us?
Education
Work experience
Extensive knowledge of heavy equipment / AWP rental market, with at least 3 – 4 years of
experience in rental sales and key account management
Skills
Digital Savy
Analytical Skills
Communication
Self-Driven
Flexibility
Come join Team Manlift!
Become part of a dynamic team where you can make a real difference for our customers. At Manlift’s Global Headquarters, you will work in a dynamic, result-oriented and informal environment. Our main rental location and workshop are right next door, so you will be where the action is. You will be part of a friendly, open and international culture where we work together and enjoy regular company activities.
Additionally, you will benefit from:
Competitive salary
Fuel Reimbursements
For commercial, sales, credit control and site technicians who visit customers for business purposes.
Medical Insurance & Yearly Ticket Allowance
Annual bonus plan
Career opportunities
Plenty of opportunity to build your career within Manlift
Laptop and mobile phone
Annual leave
25 working days off per year (does not include weekends)
About Manlift
Our company
Manlift is an international company specialising in renting and selling aerial work platforms and related machinery of renowned brands which include JLG, Genie & Teupen among others. Over the years, Manlift has grown into a specialist in the area of working safely and efficiently at heights across the UAE, Qatar and India. By continuously investing in people, quality and innovation, Manlift has become a leading international player. With its international operation and support, Manlift can offer its customers the best possible service wherever they are.
Manlift is among the most forward-thinking, innovative and proactively safe Aerial Work Platforms specialists in the world not only renting and selling units from 2m-50m but also holding a large inventory of first-class spare parts to support the ever-growing numbers of after-sales service agreements. Furthermore, Manlift considers working safely and efficiently at heights of paramount importance. As such, Manlift’s Purpose-built and certified IPAF training facilities have been training individuals to international standards and codes of practice since 2010.
Manlift, although relatively young, has a rich and successful history. Its primary objectives are to be attentive to its customers and to maintain a bond with them. In spite of its international growth and development, Manlift has remained small in character. This is evident in all of our product offerings, fast service, reliability and sincere attention to the customer. We compete with our platforms, we win with our people.
Our people
It is our people who live and breathe our core values: safety, sustainability, diversity, integrity and teamwork. And it is them who take Manlift – and our customers – to great heights.
